Düdeldi

Hurray! Spring is here, it is raining much warmer than before.

Yesterday evening I did the google thing again, sitting in front of a screen and looking at hyperlinks appearing magically after entering “tauer perfume” in a little box. Sometimes, I just need it and look for links that are new, people talking about my scents without me knowing. Please, do not consider myself an ego-manic google high ranking knight, I am rather Mr Curious, looking for what others think and what I might learn from them. Thus, I sometimes enter other words in this google box, like “search for the holy grail” or “rabbits conquering the world” or other non-sense and follow the hyper-paths to unexplored territory.

Bottom line: I ended up on Makeupalley.com and found some witty comments on the Le Maroc pour elle, some of them somewhat critical, some rather enthusiastic. To follow part of this debate: Please follow this link. But besides this ego soothing revelation that people talk about my perfumes, there is another aspect that I find worth thinking about as perfumer and as perfume lover. It is the democratization aspect of the e-media and its effects on perfumery. I am convinced that these blogging and forum discussions on perfumes will sooner or later translate into a new power in perfumery business, complementing the journals and others. To some extend it already has. And I am convinced that some of the electronic meeting places will soon find themselves in cosy embracement by the big players. Is this bad? No, not all. There is room for all of us.