Dreams

It still amazes me. We sell perfumes to the world. If one of the friendly, tie wearing representatives of SME and start-up supportive organisations in Zurich would ever consider us worth coaching, the first question might well address the business plan. I would refer to one of my favourites beliefs: Love is more a reliable guide than printed paper. I am not talking about falling in love with someone, a hormone related disease of the human brain which indeed may guide us to rather strange places where we–once healed- shake our heads and do not understand how we got there.
I am talking about love and passion for an idea. It is this love which tells me exactly what to do, even if it does not sound reasonable to outsiders. It is a steering light that so far has allowed me to navigate across stormy oceans and discover new land rather safely (with some swimming exercises….) Contrary to an excel table with numbers, this passion is a strong driving force to move on, to set foot on new ground and ….to dream; to dream about Mr Turin writing something nice about a perfume of mine; to dream that people will talk about my perfumes, to dream that people will fall in love with a scent of mine. Well, I guess some dreams come true!
Thus, dreaming about a one-page home story coverage in Vogue, I worked on a little marketing flyer for L’air du désert marocain yesterday, to go with the perfume when we send it to journals and magazines. 1 page, A4, folded, German for the time being, simple, modest in its appearance but the more accurately layouted. Maybe it is not only love and passion but just the ability to dream and loose ground from time to time that makes things possible.