made by

I am very excited and honoured to send you a link today that you mustn’t miss: Go and visit Made by Blog (http://whatwedoissecret.org) and discover the start of an experiment that will unfold in the coming weeks and months. We are given the chance to witness the creation of two perfumes, custom made, and get the chance to sniff experimental versions, trials of Katie’s and Marina’s dream perfume, created by Clement Gavarry and Laurent le Guernec, both from IFF. Both perfume wishes are demanding, challenging a perfumer’s creativity, and it will be exciting to see how their perfume wish materializes in a bottle. Both perfumers get the chance to create a fragrance without restrictions in terms of price or marketing deadlines. Thus, I guess we will witness a dream come true for the perfumers, too.

I am excited and thank Kathie and Marina again for inviting me on this venture. This experiment will be interesting for many aspects; like learning, discovering, educating, wondering, witnessing, being part of it, sharing, ….

Just like Luca Turin described in his new book “secret of scent” that I still have not finished yet, but already like a lot and find very interesting, there is a high risk of entering the domain of sex and physical attraction once you start talking about perfumes with people, even if you do not really know them. You end up (like yesterday evening) with more or less strangers telling you about ex-lovers who had this horrifying perfume that was covering all body scent of the gone lover, which was a pity because he smelled beautiful all by himself. Talking about perfumes and the sense of smell kind of brings you right at the bodily heart of things, opens up a route to topics you wouldn’t dear touching otherwise. Funny, isn’t? Or would you ask between main course and dessert the girlfriend of your husband’s buddy what her ex-lover smelled like?