Best moments

Designing a perfume is, you may have realized, fun on one hand, a never ending story on the other hand. Being my own little company with no master of finance, no CEO, no managing director, and no marketing weasel, everything that follows this perfume building is equally fun. At least for me. Thus, I may waste my time thinking for hours about Texas Memories versus Lonestar Leather (Texas Memories is still ranking high, Lonestar Leather will be checked with Juvena for objection). I like to fool around with ideas in terms of packaging of samples, leaflets, brochures, recognizing of course that for niche in the niche of the niche players like us the scent is the key. I dream of large posters, hanging around in Zurich and on Champs Elysée, I have beautiful visions of TV commercials featuring my products. And, after flying high in this dream land, I come down, softly landing on planet earth again, where gravity is still reliably preventing us from jumping too high, making sure that we do not all fly off into a cold, dark, empty space. Thus, I sit here, fixed neatly on my train seat cruising over planet earth, and look at a picture that I found after hours, hours, and more hours to go with. It felt perfectly, immediately, and I think I could go with it. In search of a visual mirror of what the leather is all about, with two, three things to say here:

First: I wanted a human being, a man, to go as image with the scent. The L’air du désert marocain image with its 70-ies style drawing, very reduced to the max, almost with a touch of art deco went very well with this scent. I designed it myself and it took me days until I came up with the right thing (Thank you Marlen for your compliment, I appreciate). But this time, I want a man to go with it, at least for two print products: A brochure and the sample packaging.

Second: I have realized on Marlen’s blog that using a human being picture might be delicate and I just hope Marlen will show mercy…..

Third: Not too much exposed skin here….

Forth: I am, I guess, little evolved in terms of marketing. Here, I use basically no higher brain functions but rather stick pretty much to my instincts…..