Lonestar Memories: Colombina on Perfumesmellingthings. (...)Lonestar Memories makes me want to escape the mundane confines of my everyday world(...)

Lonestar Memories: Katie on Scentzilla. (...) Lonestar Memories smells of the examined life. Inside there is joy, and there is tiny heartbreak, e xisting only in reverie. The scent unravels into the consideration of past experiences, and pinings for future joys and heartbreaks(...)

Lonestar Memories: Marlen Harrison's review on PerfumeCritic.com (...) If you're a lover of leather or richer wood fragrances, this is gonna be a holy grail scent and in that case, better get two bottles.(...)

Lonestar Memories: Cait Shortell's review on Legerdenez. (...) Do you appreciate scent because you identify with the scent and its image? Does a scent have the ability to create a memory outside one’s own experience?(...)

Wednesday, December 28, 2005

modern times

After yesterday’s little business post about samples, here is one about manufacturing these little precious treasures.

The sample for Le Maroc pour elle is nice, but a pain. It always was. It basically is a thick paper strip, printed, to be folded 5 times, cut twice, and bended and glued once to hold things together. The glass vial is a simple vial without pump mechanism and the bottle label was black print on transparent foil which first is hard to remove and then wouldn’t stick appropriately on the glass. This is going to change now. I have redesigned the whole thing with two goals in mind: Making a closer visual link between the package of Le Maroc pour elle, eau de parfum, and the sample and make it simpler to produce.

I want to be able to mass produce samples like Charlie Chaplin in his modern times, dreaming of an endless flow of samples coming out of a niche factory, scenting the world and providing pleasures and joy. There is, by the way, another movie which mirrors modern life, sixties-seventies style, produced by the French director Tati, called “Mon oncle”. I have seen it when I was a boy with my father and it is gorgeous. There is one scene, where the uncle works in the plastic factory, producing tubes, which at the very end is a picture for how disintegrated modern work can be from the real life.

In that sense, I am disintegrating my sample production into easy to control steps: New vials with pump mechanism (one click and you are done), new red paper labels that are easily put on the vials, a paper cover which needs two folding steps and one glue drop and the vial being glued on the paper. I think it looks even better than before and I have a super-trooper gluing machine that allows me to glow stuff in about 10 seconds. Finally, I will be able to mass-produce samples at a rate of about 1 per 5 min. Think how many samples I might produce until the end of next year…..


Blogger katiedid said...

You know what? I'm sure it's so much nicer for you to have the easier sample vials, but I know most folks, both perfume fiends and "regular" consumers prefer spray vials anyhow. That's a great choice any way you look at it.

3:59 PM  

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