HSE
It is going to be a busy, busy week. With a Brussels trip in between, and a nose which wakes up but delivers grey style pictures only. Time for a new one, I guess, and time to think….This is what I did last week while cutting my paper strips and folding flyers last week on Friday. And I enjoyed watching Home Shopping Europe. I have to out myself here: I could watch it for hours. It has a soothing and comforting effect on me that otherwise only Roche’s Valium brings to me. And I consider this channel being one of the most honest TV channels. It is about selling stuff and they tell you right away! Contrary to other strange shows where organisations like Volkswagen pays for your TV delight, and where all the good guys only drive VW, I know who pays for my shows on Home Shopping Europe. The only reason for this channel’s existence is happy customers buying. Well, my second outing here: I haven’t ordered anything, except for a knife sharpener which was recommended to me by a friend, and which really is cool. I have knives by now, that could have been used for the really bad scenes in Kill Bill 2, if you know what I mean…..
Most shows are also very, very professionally presented. The sales message is as clear and sharp as my kitchen knife. You’re not supposed to realise it, but these speakers know exactly when to bring what message. It is an evangelism, which translates into “the message of good things happening to us”, a worship of commerce in its purest form, with priests that praise materialism, bringing peace and happiness to trustful consumers.
So, I watched the jewellery show on the side, when suddenly the newest creation in the “Pompöös” line popped up: Eau de Parfum, scent of unknown quality, blue glass with a real gold crown on top (a few microns gold on copper, I guess), presented as the one and only, for 40-something Euro (picture will follow tonight....)! Amazingly enough, the scent was not an issue at all, probably because there really is no issue here. (Anyone who bought this scent: How is it? Don’t worry, I will not out you as buyer….) They only praised the packaging of the scent, with the gold and the crown. Having said that and in light of what I said before: I wonder how important the perfume packaging is. Is it 50% of an AVERAGE consumer’s decision or even more? I have to see that I can get hold of a marketing study.
Watch out, one day you may start your TV and suddenly Andy, the perfumer, appears on the screen, praising his newest creations….
# posted by andy : 7:20 AM
1 Comments:
I can't really watch the shopping channels, but I have a weird addiction to infomercials - I'm not sure if they have those anywhere besides the US? They're just long commercials that run anywhere between a half hour and an hour, all devoted to goading folks to dial their phone number and order some "amazing" product. There's something hypnotic about the rhythm and style of them. I've yet to succumb to ordering a single thing via phone, but we have these shops here called "As Seen on TV." And those shops are packed to the brim with all the interesting, and sometimes wacky, things you know from seeing on the screen at home.
We have the George Foreman grill, which actually, is quite nice. Very handy, especially in our household where my husband is the only outright carnivore. And we also picked up this Christmas tree stand that really is awesomely easy, in fact, it's easier than they advertised on the informercial. Now that we have moved onto fake trees, I gave the stand to my parents, and while they snickered at me that I had an infomercial product, they had to admit it is really useful.
But perusing that store, it's easy to discover that 90% of those wonder products are truly awful, and either shabbily made or poorly designed. Still, it's oddly fun to poke around in there, heh.
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