Lonestar Memories: Colombina on Perfumesmellingthings. (...)Lonestar Memories makes me want to escape the mundane confines of my everyday world(...)

Lonestar Memories: Katie on Scentzilla. (...) Lonestar Memories smells of the examined life. Inside there is joy, and there is tiny heartbreak, e xisting only in reverie. The scent unravels into the consideration of past experiences, and pinings for future joys and heartbreaks(...)

Lonestar Memories: Marlen Harrison's review on PerfumeCritic.com (...) If you're a lover of leather or richer wood fragrances, this is gonna be a holy grail scent and in that case, better get two bottles.(...)

Lonestar Memories: Cait Shortell's review on Legerdenez. (...) Do you appreciate scent because you identify with the scent and its image? Does a scent have the ability to create a memory outside one’s own experience?(...)

Thursday, October 06, 2005

Parallel chemistry

There was a time in my life, a while ago indeed, when I was engaged in the field of parallel chemistry. I wasn’t really working in the lab though, but rather working in the marketing and product development department of a Swiss firm that some of you may know: Buchi, the house bringing the Rotary Evaporator to the world. During three years I was developing a new instrument for parallel evaporation and preparing the international launch of this Syncore line (I named it Syncore, for Synthesis and Core Technology, and like a father watching his little boy moving out of the family house, I am still very proud on this baby of mine and sometimes miss it).
Parallel chemistry is basically doing similar chemical reactions in parallel, thus reducing hands-on time and getting more different products at the same time. It is a brute approach with intelligence attached to it. I am sure; it is employed in perfumery by some “createurs de parfums”, too. I am sometimes tempted to leave the noble path of thoroughly immersing myself in one single approach but rather use a brute parallel lineout. This line of thinking comes up every time when I get the impression of moving around in circles.

The little chemistry devil on my shoulder whispering something like ….“Skip the creative and painful approach and move on to brute mass trials of parallel combinations; you will love it, find the Holy Grail, and will live happily thereafter and have extra time to do your favourite blog reading…..” So far, little devil was just not convincing enough, but the Holy Grail is a definitively a teaser….. (more on the Holy Grail on Eieflud’s blog here).


Blogger slave2love said...

Don't listen to the 'chemistry devil', Andy. Perfumery is Creative! not easy, but pleasure comes with the pain. I am not sure I understand parrallel chemistry, but I have a sneaking suspicion that removing the human creative element, with all the intuition and stumbling about that it entails, from Perfumery, would bring the sort of results you get from a Babelfish translator.

6:46 PM  

Post a Comment

<< Home