Lonestar Memories: Colombina on Perfumesmellingthings. (...)Lonestar Memories makes me want to escape the mundane confines of my everyday world(...)

Lonestar Memories: Katie on Scentzilla. (...) Lonestar Memories smells of the examined life. Inside there is joy, and there is tiny heartbreak, e xisting only in reverie. The scent unravels into the consideration of past experiences, and pinings for future joys and heartbreaks(...)

Lonestar Memories: Marlen Harrison's review on PerfumeCritic.com (...) If you're a lover of leather or richer wood fragrances, this is gonna be a holy grail scent and in that case, better get two bottles.(...)

Lonestar Memories: Cait Shortell's review on Legerdenez. (...) Do you appreciate scent because you identify with the scent and its image? Does a scent have the ability to create a memory outside one’s own experience?(...)

Tuesday, September 27, 2005

choc sensorielle

Last week end's edition of the Tages Anzeiger featured an interview with Vera Strübi, director of Thierry Mugler Parfums in Paris. She is Swiss, as the airline "Swiss" used to be before it was conquered or safed to become part of Lufthansa's empire. Four days ago, while sitting entirely bored in the Swiss airplane, bringing me back to Zurich from Brussels the other day, 10000 meter above ground, nipping on my beer and trying to eat my sandwich with style, I read the Swiss airline monthly magazine. And: There she was, too. Of course, the issue was the launch of the Alien perfume. The Muglers are very active in these days.

Now, there are hundreds of books that should be written about sitting in airplanes and trying to think of anything else than how to get rid of those hours ahead, remodelling your life and planning a future freed of the leashes one is bound to .. but this is not the storyline here....

In her interview, Vera Strübi made a courageous statement: "Scents that are successful over years have all a unique character, which is easily memorized by our customers. But this also means: Unique fragrances polarize. They please or they don't." Roudnitska also mentioned once that a good perfume is one that brings with it a sensorial shock. Thus, let's polarize and try to create this shocking perfume news! But, that's not an easy one; it is a thin line (as always...) and it is tricky because at first sight, many (including myself) will walk away from this experience of a truly new, unique assembly, never smelled before. The same is true for other forms of creation. I think this is exactly why an artist is so often faced with complete confusion and miscomprehension. He/she brings up a sensorial shock for which we are not ready yet. A piece of art will prove with time, once the spectator has learned to deal with this shock, to incorporate it into what will become common sense soon.
There is confort here: A lot of consumers will initially not like what they smell, but after a few tough years, a good perfume will find its way....


Anonymous Anonymous said...

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11:30 PM  
Anonymous Anonymous said...

I skim a lot of blogs, and
so far yours is in the Top 3
of my list of favorites. I'm
going to dive in and try my
hand at it, so wish me luck.

It'll be in a totally different
area than yours (mine is
about affordable seo)
I know, it sounds strange, but it's
like anything, once you learn more
about it, it's pretty cool.

If you don't mind, I'd really appreciate
being able to come back and get a
few tips and suggestions from you,
if that's alright, alright?

Tiffany Burrell
Keyword Queen!
ps. I confess, that's not my real picture! :-)

11:31 PM  

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