- a passion for scents and perfumes-
There is no sensual impression like the sensing of scents. Scents touch ourselves deep inside, were we are the most vulnerable and the most open.
I study scents for the pleasure of sensing and I formulate scents for the pleasure of creating perfumes. This blog is about perfumery and my perfumes, existing and coming.
Please share your visions with me.
This is a tricky one. Which sometimes does not let me sleep. Although some of my perfume creations (two at the given time) are sold exclusively in a shop in Zurich (Medieval art & vie) by a very good friend of mine, we both still dream on selling our perfumes over the internet. But how to advertise something so much linked to our senses? Without having established a brand name for yourself? I still have my little add running on Google adwords which people seem to be interested in. At least we get some clicks there; which translates into money leaving from my bank account directly to Google’s without much happening at the sales front. The best thing that happened to us so far was the free note in the Annabelle’s beauty news, a beauty journal with 80’000 copies sold, mostly in Switzerland. And thinking about placing real adds: Forget about it immediately. It might take centuries before your return on investment is approaching a reasonable number. There must be something else, I am sure about it, but what? Your advice is highly appreciated…
I have come across a website of an English Artist who sells exclusive perfumes by artisan type perfumers - like Mandy Aftel in a tiny little shop in Carnaby Street, London and is something of a cause celeb!! Lucky him.
I'll find the site and let you know.
Free ad space - or editorials without an ad as the cost of it - that is the million dollar question. Cause if I had a million dollars I wouldn't need the free ad!
I'm not so sure the internet is the best place for an exclusive perfume unless you're like Molinard and have 'credentials'
I think you need more exposure in arty type boutiques - anywhere in Geneva?
1 Comments:
This one of course is very close to my heart.
I have come across a website of an English Artist who sells exclusive perfumes by artisan type perfumers - like Mandy Aftel in a tiny little shop in Carnaby Street, London and is something of a cause celeb!! Lucky him.
I'll find the site and let you know.
Free ad space - or editorials without an ad as the cost of it - that is the million dollar question. Cause if I had a million dollars I wouldn't need the free ad!
I'm not so sure the internet is the best place for an exclusive perfume unless you're like Molinard and have 'credentials'
I think you need more exposure in arty type boutiques - anywhere in Geneva?
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