How to sell a perfume on the internet

This is a tricky one. Which sometimes does not let me sleep. Although some of my perfume creations (two at the given time) are sold exclusively in a shop in Zurich (Medieval art & vie) by a very good friend of mine, we both still dream on selling our perfumes over the internet. But how to advertise something so much linked to our senses? Without having established a brand name for yourself? I still have my little add running on Google adwords which people seem to be interested in. At least we get some clicks there; which translates into money leaving from my bank account directly to Google’s without much happening at the sales front. The best thing that happened to us so far was the free note in the Annabelle’s beauty news, a beauty journal with 80’000 copies sold, mostly in Switzerland. And thinking about placing real adds: Forget about it immediately. It might take centuries before your return on investment is approaching a reasonable number. There must be something else, I am sure about it, but what? Your advice is highly appreciated…