Lonestar Memories: Colombina on Perfumesmellingthings. (...)Lonestar Memories makes me want to escape the mundane confines of my everyday world(...)


Lonestar Memories: Katie on Scentzilla. (...) Lonestar Memories smells of the examined life. Inside there is joy, and there is tiny heartbreak, e xisting only in reverie. The scent unravels into the consideration of past experiences, and pinings for future joys and heartbreaks(...)


Lonestar Memories: Marlen Harrison's review on PerfumeCritic.com (...) If you're a lover of leather or richer wood fragrances, this is gonna be a holy grail scent and in that case, better get two bottles.(...)


Lonestar Memories: Cait Shortell's review on Legerdenez. (...) Do you appreciate scent because you identify with the scent and its image? Does a scent have the ability to create a memory outside one’s own experience?(...)

Thursday, January 26, 2006

Timing

The World Economic Forum takes place right now in Davos and, again, celebs find their helicopter guided way to this Alpine little town. Ms Angela Merkel, German Canceller, addressed the world and condensed the economic evangelism into: “Work needs growth and growth needs freedom.” A remarkable statement and probably true. But, –what coincidence!- the same day you may read about Google accepting self-imposed censorship in order to enter the Chinese markets. A fact you should think about before investing in Google shares. I love these straight forward one-liners. They condense hard thinking and philosophical debates into an easy digestible piece of quasi information. Like "we need love, love needs perfumes". Hmmm…. That’s a nice one. Suggestions for other one-liners are welcome. How about: "Men love women, women love perfumes", or "the world needs perfumes, perfumes need nature". Your contributions …?

Ms Merkel competes today in the newspapers with another thoroughly thought through message, coming from Rome, Mr Benedict XVI, telling the world in his Encyclica that “God is love”. This one-liner is not really astonishing, but it is remarkably simple and from a marketing point of view perfect. However, the whole issue of love seems to be much more disturbing once you start thinking about it. God’s love needs to be explained and in light of our physical existence there seem to apply some restrictions. That’s why the encyclical file is a rather lengthy document. The devil sits in the details.

Another message in the newspaper today: Vivienne Westwood offers Ms Merkel to dress her and create a personal wardrobe for her public appearance. Maybe Vivienne watched the ceremony in Davos and felt she had to do something about Angela’s appearance? Probably not. I rather think Vivienne saw the opportunity to bring her business into the news and her timing was perfect. Zero effort, highest coverage. Wait for a celeb’s public coverage, publish a press statement, and there you have your own coverage, too!

You know, what’s coming now….…. I wait for the next encyclica.

5 Comments:

Blogger colombina said...

"First there was perfume."

- my humble contribution :-)

7:02 AM  
Blogger andy said...

Dear Colombina
That's a good one, too! Especially because one immediately starts to think about the next ...
First there was perfume then there was ? love, desire, sex, lust,dream,....
I like it. Thank you

7:05 AM  
Anonymous Prince Barry said...

With thanks to Columbina for the idea.here goes....

'First there was perfume...then there was Andy Tauer's perfume'

Sorry, I couldn't resist!

7:16 AM  
Blogger andy said...

Dear Barry
In German I would say"Danke für die Blumen", which translates into "Thank you for the flowers"...
I don't know whether this translates appropriately.

7:19 AM  
Anonymous Prince Barry said...

It translates beautifully Andy. Thank you too!

7:25 AM  

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