Glaciers and mountain rain

Today I missed the tramway which is supposed to bring me to the train station. It was 2 minutes too early; hence I had to take the bike which is fine, too. Fresh air and lots of ideas.

One: Luca Turin’s post in his blog on silver rain and the marketing message of La Prairie which is just hilarious. Prairie marketing went off scale, right through the roof, amazing that nobody stopped them talking about ice crystals, glaciers and all that disturbance in the atmosphere.

Two: One question remains, the Swiss perfume. There was a while ago a scent in the Zurich handicrafts shop “Heimatwerk” which was supposed to be Swiss. I smelled it just briefly: Jasmin with lots of Benzylacetate, sweet and disturbingly unbalanced, definitively not Swiss. For me, a perfume of Switzerland must be clean, light, airy, with lots of spruce in it, green with a solid base, probably a Fougère, with fresh Lavender, some earthy (Chocolate maybe!) undertones with a touch of Mediterranean flair (for the southern part of Switzerland, our Swiss scent should be politically correct…).

Three: I should do some marketing stuff in the coming days. I want to make a business card which is more than an average business card. I’ve seen it before: Take 1 page A4, 250 gr/m2 paper, print your name and stuff on it (like the address of the blog, background information about my business, a nice picture, logo, etc. …) cut strips, about 4 x 25 cm and then fold them once in the middle, then again once on each side. You end up with a business card format. There, where I have seen it, it looks very cool.

Four: Coming back to Silver rain…. After the big rain we had in Switzerland, three weeks ago in the mountains, with villages being evacuated, mud slides, the old downtown of Bern flooded, I think they should definitively reconsider. No silver rain in Switzerland.

(picture: Alpine Gentian, as seen last autumn)